Food packaging comes in all shapes, sizes and designs. Whether you manufacture home-baked biscuits, sauces or canned foods, your food packaging needs to be both informative and attractive!
Polmac Gift Box For Fortnum & Mason - London UK
Information such as the ingredients contained in the food, where it's made, how much salt, or sugar is in it etc. needs to be displayed on the packaging. It also needs to be eye-catching, so your customers will want to purchase your food product/s.
Food packaging is the most important element in the marketing process. The main function of food packaging is to protect the product. However, the main function of food packaging design, is to attract your customers!
Your packaging should sell itself, which means you should have a strong brand identity and packaging that communicates information about your product/s, clearly and concisely to your customers!
Food products are often marketed individually, particularly within the retail sector, so the principles of food packaging described above apply to the packaging that directly contains the food product. However, many foods are marketed as gift sets, or packs, in what is called 'presentation packaging'!
If you have taken the time and trouble to design your direct food packaging well and fail to reflect that quality and brand identity in your 'presentation packaging', all your marketing efforts may be in vain!
It's important therefore to ensure that, your 'presentation packaging' is also appealing to your customers and reflects the quality of your food products, because first impressions count!
Polmac (UK) Ltd manufactures wood, presentation boxes and packaging, for the Food and Drinks industry and each box is custom-made, to our customers exact requirements.
Our customized, wood, presentation boxes are delivered directly to our customers door and they fill them with a range of wonderful food products!
Polmac boxes are beautifully made, versatile and terrific value, turning a simple bottle or jar into a luxurious and irresistible, gift set, or presentation pack, which means they will boost your product sales!
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