Corporate Gifts - An Important Marketing Strategy!

Giving gifts to clients is a serious business. It can establish and / or reinforce important relationships, if part of a well considered marketing strategy. It can therefore be an inexpensive and effective way of promoting a business in the long and short term.

Business gifts are offered mainly to major and prospective clients, usually as a thank you for their business. This affirms the relationship with the client and enhances the personal connection between both parties.

Polmac (UK) Ltd Round Hamper Boxes

Gifts to clients are given usually without any explicit preconditions but there's always a bottom-line benefit to the company that provides the gift. This is because psychologically, people will always want to reciprocate, if presented with a gift. That's why for many companies, it's an essential part of their marketing strategy.

To get the most out of a gift giving program, a little finesse goes a long way. For example, it's important that the gift is good quality and well presented. Good quality wrapping paper, coloured ribbons and a hand written note tells the client you've made an effort and this will be appreciated.

Timing is also important. The giving of gifts is best done on special occasions such as anniversaries and at Christmas when gift giving is considered traditional.

Customized gifts keep the company's name in the minds of clients, so it's a good idea to have the company logo printed somewhere on the gift.

Items such as calendars, coffee mugs and pens are used every day, so this provides free advertising for the company, on an on-going basis. However, it's important to avoid blatant self-promotion as this may defeat the object.

Polmac (UK) Ltd are specialist suppliers of customized, wood gift boxes, hampers and hamper boxes. These can be supplied as traditional rectilinear, or round hamper boxes with printed logos. They're beautifully made, versatile and terrific value, which means they will be highly prized by clients, so will help generate repeat business.

http://www.polmacuk.com