Craftsmanship - Adds Value + More Sales!

Polmac (UK) Ltd comes from a craft tradition of making decorated wooden boxes that was developed and refined over many years. We have continued this tradition because we believe our clients deserve the very best and the craftsmanship we provide underpins their success.

Unfortunately, today we often sacrifice real craftsmanship for the sake of expediency. Although we can still recognize the value of a beautiful object, we frequently choose the cheap and easy option.

Polmac Decorated Wooden Boxes

Craftsmanship is a quality that comes from creating something with a great deal of passion and skill that often equates to 'love'!

It comes from practicing and honing the skills necessary to achieve the level of craftsmanship required over a lifetime. It's the difference between let's say a Ford Focus and a Rolls Royce.

So, how do we recognize craftsmanship? One way is to look at the attention to detail. When you handle a wooden box for example, does the lid open and close correctly? Are the wood joints perfectly constructed and is the finish blemish free?

We can also recognize craftsmanship through it's functionality. Is the wood box fit for the purpose it's intended? In other words, does it proclaim and add value to the object inside and does it have the visual impact necessary to attract the attention of a potential buyer?

Another way to recognize craftsmanship is to look at durability. If an object is well made, it will generally last longer and provide greater value over a much longer period of time, particularly if it's made from wood.

Some people believe that craftsmanship adds cost and therefore reduces buying potential. However, what should be remembered is that craftsmanship adds value and when people see value they're always prepared to pay more! In a competitive world, that's an advantage worth having!

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