How To Brand Your Wood Presentation Boxes With That 'Wow' Factor!

Metallic foil blocking, screen printing and laser engraving are all excellent ways of printing directly onto wood presentation boxes, to provide a high quality, branded finish! However, if you want your wood presentation boxes to have that 'wow' factor, consider using engraved or etched metal plates, fixed directly to your wood gift boxes, or promotional boxes.

Engraving and etching are methods of cutting lines into hard surfaces like metal, for the purpose of decoration and/ or branding. The key difference is that engraving uses a sharp tool, often diamond tipped, to 'score' the metal whilst etching is a chemical process that uses acid to 'burn' lines into the metal.

Glenfarclas Whisky Box With Branded Brass Plates

It's also possible to apply colour print directly onto metal plates. These methods have largely superceded traditional hand engraving techniques!

Nowadays, the engraving and etching process, particularly in the commercial world is largely computer controlled for precision purposes. It has increasingly been used for branding onto metal plates, as a highly effective and economic method of printing.

For instance, a solid brass, aluminium, or polished metal plate, etched with an exquisitely designed, coloured logo and text is high-quality branding indeed that customers notice when considering a purchase! Even a simple etched metal plate with few embellishments can look and feel really special!

The visual impact of polished metal plates can also be enhanced by introducing special design features such as chamfered or scalloped corners.

Furthermore, metal has other important characteristics such as being a hard, non-combustible and impact-resistant material It also has excellent resistance to heat and chemicals!

However, metal may corrode in certain conditions and the engraving darken over time, so to avoid this special coatings are often used!

Solid brass, plated brass and steel plates are protected with a clear lacquer finish and aluminium can be supplied anodised. These thin coatings can then be used for fine detail engraving and etching.

If you want your wood presentation packaging to stand out from the crowd with that 'wow' factor, that encourages customers to buy your products, then engraving or etching onto polished metal plates, as an alternative to traditional printing methods', is definitely worth considering!

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Natural Wood Weave Veneer & Reed Boxes!

When considering wood veneer, many people immediately think of furniture. In the furniture sector, veneering is a technique using thin sheets of wood that are glued onto rigid panels, typically solid wood, particle board or mdf.

Veneering was developed as a more economical alternative to solid hardwood which can be expensive. The veneer is obtained by cutting a thin slice of wood from a solid log, or a large block of wood.

Polmac Natural Reed Boxes With Lift-Off Lids

There are many different varieties and thicknesses of veneer ranging from 0.5 mm to 2mm in thickness, depending upon their use. Every tree is different, so each piece of veneer has a unique appearance, which means the colour, texture and grain pattern can all vary, creating stunning finishes!

One of the simplest and cheapest ways to make storage boxes, or gift boxes is to use strips of natural wood veneer, or natural reed, to form a basket weave pattern. Wood veneer can also be used in solid sheets to make beautiful, tactile boxes!

Natural, organic reed provides a more consistent, even finish compared to wood veneer. However, natural reed boxes are a popular, food compatible method of packaging, particularly in the food industry!

Using basket weave or solid sheets of wood veneer means we can create different styles and sizes of boxes. These include square or rectangular boxes, long cylindrical boxes, or flatter, round 'shaker boxes', with or without lift-off lids!

Solid veneer cylindrical boxes often have solid wood discs at top and bottom to maintain the round shape, with a flap opening arrangement along the vertical body of the box, secured by means of a wooden stop and string, rather like an envelope.

An alternative design for both cylindrical style and shaker boxes using sheets of wood veneer, is to have lift-off lids with the wrap around veneer secured along the vertical edge with polished metal stud fixings. The free end of the overlap may be straight or shaped with a band saw to provide a 'saw' or 'wave' pattern effect, for a more elegant finish!

The most economical style of weave boxes is to use veneer or reed strips throughout. The panels can then be stapled or pinned together, with no solid wood end pieces or other reinforcements!

Wood weave veneer and reed boxes can provide a unique and elegant look that many people find compelling and are an economic alternative to solid hardwood boxes. In today's competitive marketplace, where margins can be tight, this can make all the difference!

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Choosing The Right Branding Colour!

One of the major decisions when designing wood presentation boxes is what colour stain, block colour, or finish to choose? What are the factors that will influence your choice of colour/s? 

Well, if you have a strong branding colour (think red Ferrari) the choice is probably fairly straightforward!

Colours are important because they affect our general well-being and mood. Each of us has colours we like a lot and other colours less so!

 

Polmac Wood Colour Stains

Our colour perception (ie. response) depends upon many factors, such as shade, type of light (natural or artificial) our health and mindset etc

From a marketing perspective, choosing a branding colour can be a challenge, as we all have our own preferences, experiences and cultural differences etc., which may influence our choice.

Therefore, when making decisions about colour/s it's probably better to look for practical solutions rather than relying on theory!

There have been many attempts to relate customer responses to specific colours but there are far too many variables to make this a worthwhile exercise! In terms of colour perception however, there are broader patterns that may give us clues.

For instance, it's been found that many impulse buying decisions are based on colour alone. The perceived appropriateness of the colour relative to the brand is another important influencing factor!

The personality of the brand is also a big factor in the decision making process. Who, for example, would want to buy a Ferrari, if they didn't get that feeling of power and status?

When it comes to picking the right colour/s predicting customer's reactions to colour appropriateness seems to be more important than the individual colour itself.

Choosing brand colour/s is definitely challenging and there's no obvious way of making a decision. However, the context you're working in, is an important consideration. 

If your brand, or product creates the right mood, feeling and image, then you've probably cracked it!

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