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Monday, 24 April 2017

How To Brand Your Wood Presentation Boxes With That 'Wow' Factor!

Metallic foil blocking, screen printing and laser engraving are all excellent ways of printing directly onto wood presentation boxes, to provide a high quality, branded finish! However, if you want your wood presentation boxes to have that 'wow' factor, consider using engraved or etched metal plates, fixed directly to your wood gift boxes, or promotional boxes.

Engraving and etching are methods of cutting lines into hard surfaces like metal, for the purpose of decoration and/ or branding. The key difference is that engraving uses a sharp tool, often diamond tipped, to 'score' the metal whilst etching is a chemical process that uses acid to 'burn' lines into the metal.

It's also possible to apply colour print directly onto metal plates. These methods have largely superceded traditional hand engraving techniques!

Nowadays, the engraving and etching process, particularly in the commercial world is largely computer controlled for precision purposes. It has increasingly been used for branding onto metal plates, as a highly effective and economic method of printing.

For instance, a solid brass, aluminium, or polished metal plate, etched with an exquisitely designed, coloured logo and text is high-quality branding indeed that customers notice when considering a purchase! Even a simple etched metal plate with few embellishments can look and feel really special!

The visual impact of polished metal plates can also be enhanced by introducing special design features such as chamfered or scalloped corners.
Furthermore, metal has other important characteristics such as being a hard, non-combustible and impact-resistant material It also has excellent resistance to heat and chemicals!

However, metal may corrode in certain conditions and the engraving darken over time, so to avoid this special coatings are often used!

Solid brass, plated brass and steel plates are protected with a clear lacquer finish and aluminium can be supplied anodised. These thin coatings can then be used for fine detail engraving and etching.

If you want your wood presentation packaging to stand out from the crowd with that 'wow' factor, that encourages customers to buy your products, then engraving or etching onto polished metal plates, as an alternative to traditional printing methods', is definitely worth considering!


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