Many companies fail to understand that it's not just their product/s that encourages a sale but it's also the way they're presented, because this plays a crucial role in the decision making process.
In today's highly competitive market where products are often very similar, even the smallest details can make the difference between a sale and a non-sale!
The presentation packaging used is a representation of the product and the company that supplied it. First impressions are important and if these are unfavourable it can be an upward struggle from then on to sell the product.
In today's highly competitive market where products are often very similar, even the smallest details can make the difference between a sale and a non-sale!
The presentation packaging used is a representation of the product and the company that supplied it. First impressions are important and if these are unfavourable it can be an upward struggle from then on to sell the product.
Polmac (UK) Ltd Hand Chisel Box
However, a favourable first impression should always be reinforced by the second impression, that occurs when the packaging is opened. If the second impression is negative, then all the good work can quickly unravel.
This is why the internal finish/ restraining arrangement for the product/s should also be well considered.
For instance, if a high specification, set of hand chisels are left loose in the bottom of an otherwise well constructed, wood presentation box, the overall impression will be unfavourable.
However, if a special, moulded tray is inserted, where each chisel has it's own place, providing a neat, well considered solution, the overall impression will be favourable!
When it comes to presentation packaging there are three important considerations...
Firstly, if the product is supplied in premium quality presentation packaging, it's natural for customers to assume that there is something of value inside, even before the product is seen and/or used! This provides the 'hook' that may compel the customer to investigate the product further.
Secondly, premium quality presentation packaging can make a customer believe that the product inside, is better than it actually is, which may encourage a stronger buying response. In other words the presentation packaging is raising the 'value' of the product/s inside and encouraging the customer to make a purchase!
Thirdly, because careful attention has been paid to the overall presentation, the customer may see the entire package as high value and therefore psychologically will be prepared and ultimately happy to pay more. This means premium quality presentation packaging can boost profits!
People are often told to dress the way they wish to be addressed but most of the time business is conducted in the opposite way. Customers can and will form opinions about a company and its product/s, based upon the way they are presented.
When presenting a product every detail matters because if you get it wrong it can easily ruin a sale and the future opportunities that may be available, even if the product is better than a competitors.
The most successful companies know that if a product is delivered in high quality presentation packaging, customers appreciate it and they'll more often reward you with their custom, loyalty and future business.
The attention to detail that premium quality presentation packaging represents will enhance a company's image making them appear more trustworthy and if a customer trusts you, they'll do business with you. Isn't that what we all want?
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