Most low-value products are sold in simple, basic paper or cardboard packaging that does very little for the product itself, besides telling you what it is.
The reason is of course cost. Providing an expensive presentation packaging solution to a low value product makes no economic sense, as it will more than likely result in a loss.
However, if you put together a number of low value products in a good quality presentation box, such as a wood presentation box, then you can turn that perceived low-value into high-value and reap the benefits!
The reason is of course cost. Providing an expensive presentation packaging solution to a low value product makes no economic sense, as it will more than likely result in a loss.
However, if you put together a number of low value products in a good quality presentation box, such as a wood presentation box, then you can turn that perceived low-value into high-value and reap the benefits!
Polmac F&M Condiment Presentation Box
When low-value turns to high-value, the customer's psychology begins to change. What they see is not a number of low-value products in a high-value presentation box but a high quality, total package.
They see something they'd be proud to purchase and which they'd enjoy sharing with their friends and family.
Therefore, they'd be thankful to YOU for providing a packaging solution that they can admire, which means they'll reward you with their custom and loyalty and probably make many repeat purchases.
Today's marketers see a big opportunity in providing innovative presentation packaging solutions into the mix of low-value products, to boost sales and increase profits.
The presentation of low-value products, so they're perceived as high-value products has become part of the daily shopping experience across a wide range of products in the commercial environment. Think of food products such as condiments and chocolates and health & beauty products such as soap!
Increasingly, customers interact with high-quality, customized, presentation packaging each time they make a purchase. For manufacturers and suppliers this is good news because customers are always prepared to pay more for high value products.
High quality, presentation packaging for low-value products can boost profits, lower costs and make them more easily available. It can also enhance product branding, which means manufacturers and suppliers can drive sales forward and make their low-value products move a lot faster!
Please feel free to add your comments here...
No comments:
Post a Comment