One of the best ways of showing your clients that you value them is to send them a gift. A thank-you card or a phone call is fine but a gift with your logo on it, is a permanent reminder of YOU and your company!
If done properly, corporate gifts can be an important part of marketing your business, because it can strengthen relationships with key clients, create goodwill and promote your company's image. It can also be used to reinforce other elements of your marketing strategy such as advertising and sales promotion.
If done properly, corporate gifts can be an important part of marketing your business, because it can strengthen relationships with key clients, create goodwill and promote your company's image. It can also be used to reinforce other elements of your marketing strategy such as advertising and sales promotion.
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There are huge benefits in corporate gift-giving and it's a marketing tool that's on the rise. However, there are 3 things you need to consider, if the process is to be successful ...
1/ Marketing
The first is to decide where your gift-giving fits within your overall marketing strategy. This ensures that your plan is focussed, creative and effective.
2/ Objectives
The second is to decide the objective. What do you want to achieve? Is it to thank the client for their business, creating brand awareness, boosting the company's image or promoting a new product or service?
3/ Culture & Ethics
The third is to establish the cultural and ethical norms that you need to consider? Many companies in the UK and abroad have rules about receiving gifts and observe certain cultural and ethical norms! These must be adhered to if you want to avoid a disaster!
Corporate gifts come in all shapes and sizes and can comprise a fountain pen, a simple bottle of wine or champagne, or a food hamper, depending on the client. However, one important principle is that the gift must always be good quality.
The quality of the packaging which will reflect the value of your relationship with your client must also be good quality, because first impressions count! If you include a personal, hand-written note so much the better, because personal touches like this are very powerful.
The packaging can comprise a large round or square hamper box filled with treats that are designed to be shared, to smaller, more personalized gifts such as single-bottle wine and champagne boxes, allowing you to mark a significant relationship.
Many companies stay connected with their clients via email, or direct mail to grow their relationship and encourage future business. Valuable benefits come from this constant contact, or 'drip campaign' and the same principle applies to corporate gift-giving. If it becomes a regular event, the bond with your clients become stronger and stronger.
A properly timed and appropriate gift is one of the most effective ways of emphasizing that your client relationship matters. The client will appreciate the gesture and reward you with their loyalty and custom.
The main recipients of corporate gifts are existing and potential customers and it's been found that the most effective times to distribute gifts is at the launch of a new product or service at Christmas and/ or the New Year.
However, the key to the successful corporate gift-giving as a marketing tool is in adding value to the product or service you offer.
Corporate gift-giving is a serious business. As part of a well considered marketing strategy, it can enhance important client relationships and your company's image, create goodwill and become a cost-effective means of generating new business for the future!
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