How To Win Big With Wood Veneer Round Gift Boxes!

Presentation packaging is an important part of many companies marketing strategy. It helps sell products and is a vital part of the products' identity and brand value.

However, the type and quality of packaging is crucial, as it's the first thing that a potential customer sees, as first impressions count. It's been found that on average, a customers' attention span is only 3 seconds, so the presentation packaging has to be as attractive as possible.

It follows that the packaging needs to be as high a quality as possible. The more value a customer sees, the more they're likely to pay and potentially the more they'll buy!

Wood Veneer Single Product Round Gift Boxes

Many companies however, face a dilemma. If they have a high quality, high cost product, then it makes sense to use let's say wood gift boxes, as wood is a natural, organic material that resonates well with the traditional image of whisky but may be beyond . 

When people think about small gift boxes, they generally see rectangular, custom wooden boxes, that are often designed for high quality, high cost products, such as for example single malt whisky!

Most high quality, low cost products however, use simple, plain, relatively cheap packaging, like paper, cardboard and plastic. These cheap materials will do very little for the product itself, except perhaps to tell you what it is and the reason of course is cost!

Wood Veneer Round Gift Boxes As Gift Sets

One possibility is to use wood veneer round boxes for products. These types of custom wooden boxes have a number of important advantages, as follows...

1: They're inexpensive and small quantities of these specialty gift boxes can be ordered, so you can test the market, without breaking the bank! 

2:  They're visually appealing, so attract more customers!

3: They can be supplied in a range of vibrant natural wood and colour stains, which means your products will stand out from your competitors'!

4: They can be over-printed with a logo and/or text or supplied with self-adhesive printed labels, for a more personalized, branded finish!

5: These types of custom made boxes have that 'unique' quality of natural wood that many people find irresistible, so customers will often pay more!     

Veneered round wooden boxes are ideal for high quality, low cost products, either as single product gift boxes, or as multiple product gift sets. They stimulate the senses, add value and ultimately boost your sales. Isn't that what we all want? 

     

For More Information About Polmac (UK) Ltd Wood Veneer Round Gift Boxes ...CLICK HERE 

   

When It Comes To Packaging Perception Counts!

Most low-value products are sold in simple, basic paper or cardboard packaging that does very little for the product itself, besides telling you what it is.

The reason is of course cost. Providing an expensive presentation packaging solution to a low value product makes no economic sense, as it will more than likely result in a loss.

However, if you put together a number of low value products in a good quality presentation box, such as a wood presentation box, then you can turn that perceived low-value into high-value and reap the benefits! 

Polmac F&M Condiment Presentation Box

When low-value turns to high-value, the customer's psychology begins to change. What they see is not a number of low-value products in a high-value presentation box but a high quality, total package.

They see something they'd be proud to purchase and which they'd enjoy sharing with their friends and family.

Therefore, they'd be thankful to YOU for providing a packaging solution that they can admire, which means they'll reward you with their custom and loyalty and probably make many repeat purchases.

Today's marketers see a big opportunity in providing innovative presentation packaging solutions into the mix of  low-value products, to boost sales and increase profits.

The presentation of low-value products, so they're perceived as high-value products has become part of the daily shopping experience across a wide range of products in the commercial environment. Think of food products such as condiments and chocolates and health & beauty products such as soap!

Increasingly, customers interact with high-quality, customized, presentation packaging each time they make a purchase. For manufacturers and suppliers this is good news because customers are always prepared to pay more for high value products.

High quality, presentation packaging for low-value products can boost profits, lower costs and make them more easily available. It can also enhance product branding, which means manufacturers and suppliers can drive sales forward and make their low-value products move a lot faster!

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The Natural Beauty Of Wood Presentation Boxes!

Wood is a material that has been deeply embedded in the history, culture and life of humans worldwide. It was used to create fire, build shelters and make weapons, so it has satisfied the basic survival instincts of human beings, from the earliest times.

 

People have been fascinated by the colour, texture, tone, durability and flexibility of wood for thousands of years. It's one of the reasons it resonates so well in many traditional industries today, such as the Scottish whisky industry.

 

Polmac (UK) Ltd Wood Perfume Boxes

 

Wood is ideally suited to meet people's basic needs and desires. They want a calm, stress-free atmosphere in their lives. They also want to counter the constant 'white noise' they're subjected to, every day.

People today are savvy about the environment and how it impacts on their lives, so are searching for more sustainable, eco-friendly materials. When managed properly trees provide a rich wood resource that satisfies this need.

Polmac (UK) Ltd manufactures custom-made, wood boxes and sources it's wood supplies from sustainable and managed forests, near the beautiful, jagged Carpathian mountains in the south of Poland.

Every step of the manufacturing process draws on the expertise of our craftsmen, whether using the very best hand-crafting techniques, or technological innovations.

No other material today matches wood in versatility or beauty, so it is fantastic to see how creatively wood is used today, whether as a sleek modern design or a more traditional design.

Wood's true beauty emerges gradually over time and develops a subtle, yet rich, quality that gives it a true personality. This is why products associated with natural wood increase in perceived value and become instantly more attractive to potential customers. If people see real value in a product, they will always be willing to pay more for it.

This combination means that Polmac (UK) Ltd can create custom-made, wood presentation boxes and packaging of exceptional quality and beauty that your customers will find irresistible!

http://www.polmacuk.com

Laser Engraving Colour Infill - Printing At It's Best!

Laser engraving is a specialised printing method used to apply company logos or text onto wood and acrylic products, for an exquisite and personalised branded finish.  

Laser engraving however, can be enhanced considerably by adding colour and is just one of the printing techniques Polmac (UK) Ltd uses to print onto it’s custom made, wood presentation boxes and packaging.

 Laser Engraving Over Masking Tape

The surface of the wood is first sealed with a clear lacquer finish to prevent the paint ‘bleeding’ onto the wood. 

Masking tape, with a weak adhesive application, used to mask paintwork, is an excellent masking medium. However, it's important to ensure the masking tape can be removed quickly and easily after painting, to prevent the paint lifting.

A special paper mask can also be applied to the engraving area and smoothed down with a squeegee to remove any air bubbles underneath. This is done by applying pressure at the centre of the paper mask and working out towards the edges.  

After laser engraving, the squeegee is used again to remove any air bubbles that may have been missed and to smooth down any paper edges that have curled up.

 

The depth of the engraving should not be too shallow or too deep. If too shallow, the paint may not be deep enough to hold the paint filling. If too deep, it may be difficult to work into the engraved crevices.

On average, the depth of the engraving should be about the thickness of a standard metal staple.  

Heavy body, acrylic paint in various colours is then carefully applied to the engraving, using a flat head paint brush, a large ‘Q-tip’ cotton swab, or a squeegee.

                                                  Applying Acrylic Paint With A Squeegee              

 

The paint is carefully worked into the engraving, to ensure all the crevices are filled with acrylic paint. Once this process is completed the engraving is set aside and the paint allowed to dry.

Before the paint is completely dry, the masking tape, or paper mask is carefully removed by lifting the corners and working towards the centre. If the paint is completely dry, there is a danger it will adhere too strongly to the masking tape, or paper mask and may ‘lift’ the paint from the engraving. 

                                                             Removing Masking Tape

After the masking tape, or paper mask is removed, ‘weeding’ takes place, using a sharp scalpel, or craft knife. This process removes any excess paper mask, or paint still on the wood surface. 

 Weeding Excess Masking Tape & Paint

Excess paint can also be removed by careful scrubbing with a damp cloth, if the paint is not too dry. However, if this process is unsuccessful, excess paper, or paint can be removed by careful, fine sanding. 

http://www.polmacuk.com