Why Use Tubes In Wood Presentation Packaging?

In the commercial world, companies vie with each other to stand out from the crowd, so potential customers are drawn to their products rather than a competitors'. That's why innovation in product design is so important!

When people think of wooden boxes, they probably imagine a square or rectangular wood box. However, in recent times and particularly in the premium spirits sector, tubes are being used more and more as an economic alternative to traditional rectalinear shapes.

Whisky Boxes In Tube Format

They can be made from thin gauge plywood, such as Finnish birch ply that can be easily bent to a tight circumference, then lapped and pinned with copper, or plated metal studs at the vertical joints. These may be straight, or shaped to produce a wave pattern, or saw tooth effect, for greater decorative impact!

Tubes can also be made from natural wood veneers, which are popular because of the range of beautiful veneers to choose from. Natural, wood veneers are readily available, economic, stable and very practical to use.

Veneers are thinner than plywood, so are normally glued to an inner core for greater strength and stability, either as flat sheets, or to provide a winding, spiral effect.

Once the tubes have been made, solid wood bases and lift-off lids can be added. Lift-off lids may be traditional, lapped or flush style, or cut at forty five degrees at the base, to provide a more contemporary look and feel!

Thin gauge plywood or wood veneered tubes can be decorated using a wide range of natural wood and colour stains and clear lacquer finishes, if the natural warmth and beauty of wood is preferred.

They can also be branded with a company logo and/ or text by printing directly onto the wood surface, or using engraved, or etched metal plates.

Thin gauge plywood or natural wood veneered tubes are quick and easy to make. Where practical,  economic and innovative design solutions are required to replace traditional rectilinear shapes, they can provide a stunning alternative.

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How To Brand Your Wood Presentation Boxes With That 'Wow' Factor!

Metallic foil blocking, screen printing and laser engraving are all excellent ways of printing directly onto wood presentation boxes, to provide a high quality, branded finish! However, if you want your wood presentation boxes to have that 'wow' factor, consider using engraved or etched metal plates, fixed directly to your wood gift boxes, or promotional boxes.

Engraving and etching are methods of cutting lines into hard surfaces like metal, for the purpose of decoration and/ or branding. The key difference is that engraving uses a sharp tool, often diamond tipped, to 'score' the metal whilst etching is a chemical process that uses acid to 'burn' lines into the metal.

Glenfarclas Whisky Box With Branded Brass Plates

It's also possible to apply colour print directly onto metal plates. These methods have largely superceded traditional hand engraving techniques!

Nowadays, the engraving and etching process, particularly in the commercial world is largely computer controlled for precision purposes. It has increasingly been used for branding onto metal plates, as a highly effective and economic method of printing.

For instance, a solid brass, aluminium, or polished metal plate, etched with an exquisitely designed, coloured logo and text is high-quality branding indeed that customers notice when considering a purchase! Even a simple etched metal plate with few embellishments can look and feel really special!

The visual impact of polished metal plates can also be enhanced by introducing special design features such as chamfered or scalloped corners.

Furthermore, metal has other important characteristics such as being a hard, non-combustible and impact-resistant material It also has excellent resistance to heat and chemicals!

However, metal may corrode in certain conditions and the engraving darken over time, so to avoid this special coatings are often used!

Solid brass, plated brass and steel plates are protected with a clear lacquer finish and aluminium can be supplied anodised. These thin coatings can then be used for fine detail engraving and etching.

If you want your wood presentation packaging to stand out from the crowd with that 'wow' factor, that encourages customers to buy your products, then engraving or etching onto polished metal plates, as an alternative to traditional printing methods', is definitely worth considering!

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