Presentation Packaging - Logos, Branding & Identity!

When products come in customized presentation packaging, it's crucial the packaging is branded with a company logo.

The logo represents a contract with your client, letting them know what they can expect from your offering. It also differentiates your company from your competitors, so customers are more likely to remember you!

Your logo is a reflection of your brand and the presentation packaging you use should always display it in a prominent place.

Printed Logos

When using presentation packaging, there are a number of ways a branded logo may be applied. Three of the most popular methods are metallic foil blocking, screen printing and infill laser etching.

Metallic Foil Block Printing
In metallic foil blocking (sometimes described as hot foil stamping) a pre-heated metal die is stamped over a thin, coloured metallic foil onto the substrate.

Metallic foil blocking is one of the most economical way of applying a permanent, printed logo. However it should be kept in mind that the stamping process may lead to some loss of definition, if the design is particularly intricate.

Silk Screen Printing
Screen printing is also an economical method of printing and is an ink process which is suitable when fine definition is required.

Coloured ink is wiped across a fine mesh or 'screen' that's stretched over a frame and to which a stencil is applied to block off the non-printing areas. If more colours are required a separate screen is used.

Infill Laser Etching
Laser etching is a process that uses a computer controlled laser beam to permanently cut or 'etch' a logo onto a substrate like wood.

The laser etching may be left 'raw', or filled with a special paint to provide a more vibrant colour finish.

Laser etching can be a more expensive printing method because it's a slow process. The larger the logo, the more expensive it will be. However, the effects can be truly stunning!

A logo helps consumers remember a product and the purpose is to increase sales by making that product more visible and desirable. In today's competitive market, if consumers recognize a logo as a mark of quality, then they are more likely to purchase it and come back for more, time and time again! Isn't that what we all want?

http://www.polmacuk.com

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Cheese Safes - Little Miss Moffat Must Have Had One!

The art of Cheese making goes back at least 4000 years, although no-one knows who the first person to make cheese was.

It is thought that an Arab merchant who was about to cross a desert put some milk in his pouch, so he could quench his thirst during the crossing.

 Polmac Cheese Safe For: Harrods Ltd

However, because of the intense heat, the milk turned to curd and whey during the crossing. In the evening he tried the resulting mixture.

The whey satisfied his thirst and the curd his hunger. The curd had an unusual but delightful taste which he liked!

Since then, cheese making has turned into a huge, global industry, which in some countries consumes a third of all milk production. 

Cheese of course is best eaten fresh and keeping it fresh has always been a challenge. 

Most people today in the know, keep their cheese in the fridge, wrapped in paper, or parchment to allow it to 'breathe' and to protect it from other strong food odours!

Cheese safes are used when the cheese is taken out of the fridge, to bring it up to room temperature, so it will taste at it’s best.

Once the cheese is inside the cheese safe, it can be stored in a cool pantry or cellar, for short periods until ready to be eaten!

Polmac (UK) Ltd cheese safes are made from food compatible, natural beechwood, with fly proof, metal mesh sides.

There are four, raised legs at the corners, to allow air circulation around the whole of the cheese safe. 

The hinged lid is located at the top and is secured with a metal ‘hook’ fastener, for ease of opening.

Inside the cheese safe there is a natural beech, cheese board with a long handle grip at the centre, to allow the cheese to be quickly and easily taken out, when required!

Polmac cheese safes are custom made to order and can be overprinted with a logo or text, using screen printing, metallic foil blocking and laser engraving techniques, if a more personalized, branded finish is required! 

http://www.polmacuk.com

Metallic Foil Block Printing: Simple, Economic & Appealing!

Polmac (UK) Ltd uses a number of different printing methods to personalize our wood, presentation boxes and packaging. One of the most popular methods of printing onto wooden boxes, is metallic foil block printing, or hot stamping.

Polmac Metallic Printing Foils

Metallic Foil blocking is a printing process that uses a a heated die, that is stamped over coloured, metallic foils, making the foil adhere to the wood surface below, leaving a permanent imprint of the logo / text design.

Gold and silver metallic foils are extensively used, although a wide range of coloured and even patterned foils are also very popular.

Metallic, foil blocking machines, called 'hot foil stampers' use heat to transfer the metallic foil onto the wood surface below. For small runs, hot foil stampers can be hand operated. However, for larger commercial runs, power-operated, pneumatic machines are generally used!

Polmac Champagne Box For: Fortnum & Mason With Gold Foil Blocking Logo

Before the stamping process can begin, the metal die has to be manufactured, with the logo and / or text design, etched in reverse, onto the flat surface of the die. This process of etching a logo / text design onto the die, is computer operated, to ensure 100 % accuracy!

The metallic, foil blocking process is similar to 'potato printing' which you may have done as a child. With potato printing however, the potato 'die', is dipped in wet paint and then stamped onto paper.

Many Polmac boxes are printed with metallic, foil blocking logo / text designs, because it's the most economic method of printing onto wood boxes. However, metallic foil blocking is generally a single color stamping process. The exception is if a patterned foil is used!

Polmac wood, presentation boxes, with printed foil block logo / text designs are beautifully made, versatile and terrific value, which means they boost bottom-line, product sales.

http://www.polmacuk.com