Presentation Packaging - Logos, Branding & Identity!

When products come in customized presentation packaging, it's crucial the packaging is branded with a company logo.

The logo represents a contract with your client, letting them know what they can expect from your offering. It also differentiates your company from your competitors, so customers are more likely to remember you!

Your logo is a reflection of your brand and the presentation packaging you use should always display it in a prominent place.

Printed Logos

When using presentation packaging, there are a number of ways a branded logo may be applied. Three of the most popular methods are metallic foil blocking, screen printing and infill laser etching.

Metallic Foil Block Printing
In metallic foil blocking (sometimes described as hot foil stamping) a pre-heated metal die is stamped over a thin, coloured metallic foil onto the substrate.

Metallic foil blocking is one of the most economical way of applying a permanent, printed logo. However it should be kept in mind that the stamping process may lead to some loss of definition, if the design is particularly intricate.

Silk Screen Printing
Screen printing is also an economical method of printing and is an ink process which is suitable when fine definition is required.

Coloured ink is wiped across a fine mesh or 'screen' that's stretched over a frame and to which a stencil is applied to block off the non-printing areas. If more colours are required a separate screen is used.

Infill Laser Etching
Laser etching is a process that uses a computer controlled laser beam to permanently cut or 'etch' a logo onto a substrate like wood.

The laser etching may be left 'raw', or filled with a special paint to provide a more vibrant colour finish.

Laser etching can be a more expensive printing method because it's a slow process. The larger the logo, the more expensive it will be. However, the effects can be truly stunning!

A logo helps consumers remember a product and the purpose is to increase sales by making that product more visible and desirable. In today's competitive market, if consumers recognize a logo as a mark of quality, then they are more likely to purchase it and come back for more, time and time again! Isn't that what we all want?

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Screen Printing: A Printing Technique That's As Smooth As Silk!

Polmac (UK) Ltd uses a number of printing techniques, including screen printing, to print logos and text onto it's custom made wood presentation boxes, promotional boxes and gift boxes, when a more personalized finish is required.

Screen Printing: Using a Squeegee

Screen printing is a traditional ink printing technique, also known as silkscreen, serigraphy and serigraph that was developed in China about 2000 years ago. The Chinese used human hair stretched across a wooden frame as the screen and stencils made from leaves that were stuck together.

The process however was soon adopted by the Japanese and they used woven silk rather than human hair for the screen and various lacquers to make the stencils. It was in Japan that the name silk screen printing was derived.

Today, the design, or image is applied to a fine mesh screen usually made from synthetic polyester, with the blank areas coated in an impermeable substance.

Once set up, a 'fill blade' or 'squeegee' is moved by hand across the screen 'stencil' to force the ink through the openings in the mesh to the substrate below. 

The stencil openings determine what the printed image below will look like. The pressure of the squeegee stroke forces the screen down and as it recovers, the ink is left on the substrate.

Screen printing has always been popular for printing posters, signs and general stationery. However, there are now many other uses such as printing cd covers, t-shirts, vinyl labels and of course printing onto wooden boxes.

In screen printing, only one colour can be printed at a time, so several screens are needed to produce an image or design that has multi colours.

Screen printing has developed rapidly over the years. The basic technique remains the same but with innovation and the introduction of computers, it is barely recognizable as the technique the Chinese invented all those years ago.

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