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Showing posts with label corrugated cardboard. Show all posts
Showing posts with label corrugated cardboard. Show all posts

Monday, 4 April 2016

Branded Presentation Packaging: Boosts Product Sales & Profits!

The purpose of branded, presentation packaging is to provide extra value to your customers and your business by creating a memorable and shared experience. By creating extra value, your customers will also pay more and boost your bottom line profits.

There are two levels of packaging. The first is the presentation packaging that your customer actually sees which provides that all important first impression.

Premium Quality Branded Perfume Boxes

The second is the physical distribution of your product/s. Your product/s are packed in corrugated cardboard boxes, palleted and then transported. 

Corrugated cardboard is the material of choice for most companies because it's relatively cheap and provides good impact resistance during transportation.

For additional protection, Polmac wood presentation boxes are first wrapped in white paper to avoid 'scuff'  marks, packed in 5-layer corrugated cardboard outers and then palleted ready for international transportation.

Presenting your product in an attractive, visually appealing way and at reasonable cost is something that needs to be considered at the earliest opportunity.

Branded, presentation packaging matters because it's your client's first impression and influences their general perception of your company.

The goal of building a long-term, sustainable brand is to bring customers back time and time again. This is extremely important because it's invariably cheaper to get existing customers to purchase again than it is to find new customers.

Consumers are more likely to make repeat purchases from a company that provides premium quality packaging for it's products.

They are also more likely to share an image of a presentation package on social media, if it's unique and memorable.

People like sharing their experiences. So, the value of premium quality presentation packaging extends far beyond your customer's own experience, because it drives loyalty and promotes brand awareness.

Providing memorable branded presentation packaging leaves your customers delighted with an experience they'll want to share and can give your product/s that all important competitive edge, in order to get repeat business and attract new customers.

Monday, 19 January 2015

Corrugated Carboard - A Dynamic Packaging Solution!

Corrugated cardboard packaging is used around the world today because it is cost effective, has good impact and vibration resistance for goods in transit and can easily be over-printed.

 The term ‘corrugated’ comes from the fluted and sandwiched inner layer of cardboard. Corrugated cardboard is made of two to seven layers of corrugated paper. These corrugated layers are glued together with layers of straight paper. 

Corrugated Cardboard Boxes

In 1871 an American, Albert Jones, inspired by the pleats in women's skirts patented the first corrugated board, as a creative way of packaging glass bottles.

It was thought that the first corrugating cardboard machine was made from old Civil War cannons.

Three years later Oliver Long improved the Jones design by adding a solid board, creating a two-ply solution. The first European factory began producing cardboard in London, in 1883.

Since then, new technology has considerably improved quality and introduced innovations in cardboard design.

Individually Wrapped Wooden Boxes

Corrugated cardboard has good impact and vibration resistance because the corrugations can absorb    severe impact, which minimizes the chances of damaging the goods inside.

Corrugated cardoard is designed for stacking. It withstands top and side pressure, is crush-resistant and has tear, tensile and burst strength, to withstand shipping pressures. 

Corrugated cardboard provides uniform stacking and weight distribution. For additional 'stackability' stiff, vertical plastic strips are sometimes provided, to reinforce the corners of palleted loads.

Cardboard has low water resistance, which can be overcome by treating the cardboard with a water resistant solution, or by shrink wrapping the cartons with water-proof polythene sheeting, on pallets.

Corrugated cardboard is the most re-cycled, packaging material by weight in the world, greatly reducing the amount that’s discarded, so provides an effective, environmental packaging solution. 

Polmac (UK) Ltd uses five-ply, impact resistant, corrugated cardboard cartons, shrink wrapped and paletted as standard, to transport your custom made, wood presentation boxes to the UK. 

To prevent abrasion damage in transit, your wood boxes are also individually wrapped in white paper. This ensures they are delivered in pristine condition!