Why Use Tubes In Wood Presentation Packaging?

In the commercial world, companies vie with each other to stand out from the crowd, so potential customers are drawn to their products rather than a competitors'. That's why innovation in product design is so important!

When people think of wooden boxes, they probably imagine a square or rectangular wood box. However, in recent times and particularly in the premium spirits sector, tubes are being used more and more as an economic alternative to traditional rectalinear shapes.

Whisky Boxes In Tube Format

They can be made from thin gauge plywood, such as Finnish birch ply that can be easily bent to a tight circumference, then lapped and pinned with copper, or plated metal studs at the vertical joints. These may be straight, or shaped to produce a wave pattern, or saw tooth effect, for greater decorative impact!

Tubes can also be made from natural wood veneers, which are popular because of the range of beautiful veneers to choose from. Natural, wood veneers are readily available, economic, stable and very practical to use.

Veneers are thinner than plywood, so are normally glued to an inner core for greater strength and stability, either as flat sheets, or to provide a winding, spiral effect.

Once the tubes have been made, solid wood bases and lift-off lids can be added. Lift-off lids may be traditional, lapped or flush style, or cut at forty five degrees at the base, to provide a more contemporary look and feel!

Thin gauge plywood or wood veneered tubes can be decorated using a wide range of natural wood and colour stains and clear lacquer finishes, if the natural warmth and beauty of wood is preferred.

They can also be branded with a company logo and/ or text by printing directly onto the wood surface, or using engraved, or etched metal plates.

Thin gauge plywood or natural wood veneered tubes are quick and easy to make. Where practical,  economic and innovative design solutions are required to replace traditional rectilinear shapes, they can provide a stunning alternative.

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How To Brand Your Wood Presentation Boxes With That 'Wow' Factor!

Metallic foil blocking, screen printing and laser engraving are all excellent ways of printing directly onto wood presentation boxes, to provide a high quality, branded finish! However, if you want your wood presentation boxes to have that 'wow' factor, consider using engraved or etched metal plates, fixed directly to your wood gift boxes, or promotional boxes.

Engraving and etching are methods of cutting lines into hard surfaces like metal, for the purpose of decoration and/ or branding. The key difference is that engraving uses a sharp tool, often diamond tipped, to 'score' the metal whilst etching is a chemical process that uses acid to 'burn' lines into the metal.

Glenfarclas Whisky Box With Branded Brass Plates

It's also possible to apply colour print directly onto metal plates. These methods have largely superceded traditional hand engraving techniques!

Nowadays, the engraving and etching process, particularly in the commercial world is largely computer controlled for precision purposes. It has increasingly been used for branding onto metal plates, as a highly effective and economic method of printing.

For instance, a solid brass, aluminium, or polished metal plate, etched with an exquisitely designed, coloured logo and text is high-quality branding indeed that customers notice when considering a purchase! Even a simple etched metal plate with few embellishments can look and feel really special!

The visual impact of polished metal plates can also be enhanced by introducing special design features such as chamfered or scalloped corners.

Furthermore, metal has other important characteristics such as being a hard, non-combustible and impact-resistant material It also has excellent resistance to heat and chemicals!

However, metal may corrode in certain conditions and the engraving darken over time, so to avoid this special coatings are often used!

Solid brass, plated brass and steel plates are protected with a clear lacquer finish and aluminium can be supplied anodised. These thin coatings can then be used for fine detail engraving and etching.

If you want your wood presentation packaging to stand out from the crowd with that 'wow' factor, that encourages customers to buy your products, then engraving or etching onto polished metal plates, as an alternative to traditional printing methods', is definitely worth considering!

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Should I Use Wood Presentation Boxes To Sell My Products?

For those businesses that sell tangible products that you can pick up and touch, one of the first questions they may ask is "How do I sell my products"?

One of the best ways to sell tangible products is to use high quality, wood presentation packaging, because this type of packaging has been proved to increase sales and boost profits!

Many businesses, particularly small to medium size businesses, believe that using presentation packaging will stymie sales, due to the inevitable hike in price. "My products will be too expensive for my customers, if I buy your wooden boxes" is a typical comment!

Polmac F&M Condiments Box

However, the most successful companies know that high quality, presentation packaging adds value to the products inside, so it attracts more customers, which means they'll make more sales!

Furthermore, because of the 'added value' created, a psychological transformation takes place and customers will even be prepared to pay more!

"But my products are relatively low value and do not lend themselves to this type of packaging!" I hear you say! This may be true. Wood, presentation packaging is best used for selling high value products, such as single-malt whisky, cutlery and precision instruments etc. 

However, the perception that customers have of low value products can be raised significantly by selling them in gift sets!

In other words, by using gifts boxes, your products are now perceived as high value and will be much more attractive to potential buyers!

This is a technique that's often used in the health & beauty and speciality food industries with great success. Gift boxes are popular throughout the year and particularly on special occasions such as anniversaries, birthdays and Christmas and are a great way to sell your products!

One of the special features of wood, presentation packaging is that you can easily create your own designs, to suit your exact needs, so you can test the market at little cost. This means you can try out new ideas, without breaking the bank and have more money available to invest in your business. For small to medium size businesses this may be godsend!

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Why Choose Wood Presentation Packaging?

Different wood species have different characteristics and even two pieces of wood from the same log can look and feel differently. All these characteristics added together will determine the use and appeal of wood!

Colour, lustre, texture, grain, and figure all have a part to play. When using wood, presentation packaging these characteristics are important if the products being marketed are to have maximum appeal, because first impressions are crucial!

For instance, the texture of wood may be fine or coarse and there are a wide range of colours to choose from, including red, yellow, purple, brown and orange etc.

Colour Variations In Birchwood

Among the most attractive features of some woods like birch is lustre, which is a  natural sheen, that's difficult to replicate in other materials such as metal and plastic. However, lustre can be added by polishing wood.

Figure is the pattern on the surface of the wood that can come from variations in colour, grain and irregular growth characteristics.

Grain describes the orientation of the fibrous elements on the surface of wood and can be anything from straight to wavy!

Polmac (UK) Ltd uses linden wood extensively to manufacture it's wood, presentation boxes because it's a soft, white wood, with fine grain character, so it's ideal for staining purposes, giving a smooth, even finish every time!

Wood is a beautiful, natural, organic material that provides exceptional value, is uniquely sustainable and adds warmth and character that many people find irresistible!

When using wood, presentation boxes to market products, a high quality wood finish creates a 'magnet' like effect that attracts more customers, which means more sales are generated! Isn't that what we all want?

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Wood Presentation Packaging - Adding Branding Value!

A wide range of presentation packaging materials are used today for marketing purposes. For many manufacturers and suppliers, wood presentation boxes and packaging represent the most effective marketing option for their product/s. It's the first thing customers see so has become a vital part of the branding process.

There are many reasons manufacturers and suppliers choose wood - It's a beautiful and versatile material that adds warmth and character to any product, providing exceptional value for money, especially when compared to other high quality materials.

Wood is also a natural and renewable material with unique sustainable qualities that are important to many customers.

Polmac Cutlery Boxes

Packaging evolved to protect and contain the product/s inside. However, over time it became part of the whole branding experience and was designed to attract customers and make product/s more marketable.

Presentation packaging is essentially how your product/s are presented to customers. It's purpose is to provide additional value by creating a memorable and sharable experience, so your customers come back to you and by adding value they will often buy more as well!

It's important to use every opportunity to distinguish your business from the competition. For high value products in particular, wood presentation packaging provides an opportunity to do so because it will make your customers feel they're part of something special and exclusive.

In a recent survey it was found that 52 % of customers were more likely to make repeat purchases and 40% would share an image on social media if the product/s were supplied in a high quality, visually appealing packaging.

Wood presentation packaging comes in all shapes, sizes and finishes. It can also be personalized with printed logos and text to provide unique and irresistible solutions to your presentation packaging needs.

It can boost direct marketing and social media marketing results that will keep your company ahead of your competitors, thereby increasing sales and profits! It drives brand loyalty and awareness - Vital marketing components, if you want to be successful!

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Polmac Wood Presentation Boxes - Building Brand Recognition!

Building brand recognition has been a key marketing tool to boost product sales and profits for many years and this is one reason why Polmac, wood presentation boxes are so powerful.

Polmac, branded, wood presentation boxes are designed to be retained long after the contents have been consumed, or have come to the end of their useful life. This means that recollection of your company brand is made a lot easier.

Polmac Branded Perfume Boxes - Fit For A Queen!

The impact of branded Polmac wood presentation boxes on customers can be significant because they are more likely to recall the specific type of product they received and the brand or name of the company, for a much longer period of time.

The purpose of wood presentation packaging is to increase the perceived value of the product being marketed, to  generate more sales and ultimately, to increase brand awareness. This is achieved by making the wood presentation packaging visually stunning and as irresistible as possible.

However, it is important to demonstrate that branded products do have a positive impact on sales and profits, particularly as it's very easy now to track products on the Internet.

The British Promotional Merchandise Association (BPMA) has shown that branded products do increase sales and yield better returns on investment.

BPMA research has concluded that a significant percentage of people receiving a branded product could recall the brand after a year, would be likely to do business with the company again and the company's image is significantly boosted!

Naturally, the longer a branded product is retained, the greater the impression it makes on the recipient and anyone else who comes into contact with it.

Polmac, branded, wood presentation boxes are designed to be retained and are proven to increase product sales and profits and build brand awareness for your company.

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Protecting & Displaying Military Memorabilia!

Wood presentation packaging is a broad term that can mean not only wooden boxes but also wood constructions that enclose, store, or display items that are valuable, have some emotional connection, or are simply beautiful to look at.

For example, over the last ten years there has been a huge surge in the number of people collecting military memorabilia. There are many reasons for this, including the recent anniversaries of two world wars and an insatiable appetite for all things military.

Wall Mounted Medal Display Case

Other reasons include the popularity of war films such as 'Saving Private Ryan' and the 'Band of Brothers' television series. Interest is also generated through the many military fairs held across the country and of course online trade.

People thinking about collecting war memorabilia need to decide how to protect and display it to best effect. War memorabilia come in all shapes, sizes and types, from tiny bullets, medals and badges to huge tanks and planes.

You can store your collection in a battered old trunk if you want but if your collection is special you may consider ordering a large, stylish wooden box with latches that lock and a carrying handle, all made to your exact specifications.

Wall Mounted 'Challenge Coin' Display Case

However, if you decide to preserve and display your military memorabilia, it's important to do it properly. Displaying military memorabilia can be very rewarding because not only is it a way of honouring the individuals who served their country, it's also a way of keeping family history alive, if the items have a  personal connection.

The larger items can be displayed on specially designed pedestals or in large glass cabinets, like the ones you see in museums.

Smaller items such as medals and badges can be displayed in shallow or deep 'shadow boxes', that are small, glass-fronted wooden display cases, usually mounted on a wall.

There are also specially designed, wall mounted wood display cases for so called 'challenge coins'. These are small coins or medallions given to members of an organization displaying the insignia or emblem of that organization.

Uniforms can also be displayed in wooden (picture) frames rather like wood framed oil paintings but with a lockable glass front.

When considering the display of military memorabilia, there are usually two considerations ...

1: How to display it in the best possible way so it can be seen and admired.
2: How to provide easy access so it can be handled from time to time.

Today, wood presentation packaging can mean different things to different people. However, the real beauty of these wood presentation display methods is that you can take any military object and turn it into a valuable collectable item and display it with perfect grace.

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Wood Presentation Boxes - More than Just Functional!

Wood presentation boxes are a type of packaging that's much more than just functional. They're also intended to be decorative, artistic and used commercially for promotional purposes. Because they're used commercially to promote products they're usually branded as well.

They may be customized and personalized with a printed logo or message for commercial, as well as for private use for - weddings, births, birthdays, welcome packages, anniversaries and virtually any private occasion that warrants a special gift.

Polmac Premium Quality Perfume Boxes

However, for commercial use, choosing customized, wood presentation boxes and deciding how products are to be presented to potential customers, are very important aspects of sales and marketing.

The goal is to provide additional value for the customer and your business, by creating a memorable and sharable experience.

The very best wood presentation packaging stimulates all four senses - sight, hearing, smell and touch, because it can enhance the emotional 'charge' that customers experience, which makes the overall package much more alluring.

An important part of building a long-term, sustainable brand is doing business with the same customers over and over again. This is because it's more expensive to find new customers than it is to encourage existing customers to purchase your products again.

Many suppliers believe that premium quality, wood presentation packaging is an unnecessary extra expense, because by increasing the cost, their products become less attractive to potential buyers.

However, customers are often prepared to pay more and are more likely to purchase a product, when they perceive extra value in that product. They're also more likely to come back for more when the product is delivered in premium quality packaging.

Furthermore, customers will often share an image of a product via social media if it comes in a premium package. From a marketing perspective this can be invaluable, because more people will see and be aware of your products, which will invariably boost your product sales.

The value of customized, wood presentation boxes extends far beyond the initial purchase when the customer actually opens the package and shares that experience across social media networks.

Social recommendations drive loyalty from your customers and promote brand awareness, that will keep your business well ahead of the competition!

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Presentation Boxes & Packaging For Food & Drink Products!

Food packaging comes in all shapes, sizes and designs. Whether you manufacture home-baked biscuits, sauces or canned foods,  your food packaging needs to be both informative and attractive! 

Polmac Gift Box For Fortnum & Mason - London UK

Information such as the ingredients contained in the food, where it's made, how much salt, or sugar is in it etc. needs to be displayed on the packaging. It also needs to be eye-catching, so your customers will want to purchase your food product/s.

Food packaging is the most important element in the marketing process. The main function of food packaging is to protect the product. However, the main function of food packaging design, is to attract your customers!

Your packaging should sell itself, which means you should have a strong brand identity and packaging that communicates information about your product/s, clearly and concisely to your customers! 

Food products are often marketed individually, particularly within the retail sector, so the principles of food packaging described above apply to the packaging that directly contains the food product. However, many foods are marketed as gift sets, or packs, in what is called 'presentation packaging'!

If you have taken the time and trouble to design your direct food packaging well and fail to reflect that quality and brand identity in your 'presentation packaging', all your marketing efforts may be in vain! 

It's important therefore to ensure that, your 'presentation packaging' is also appealing to your customers and reflects the quality of your food products, because first impressions count! 

Polmac (UK) Ltd manufactures wood, presentation boxes and packaging, for the Food and Drinks industry and each box is custom-made, to our customers exact requirements.

Our customized, wood, presentation boxes are delivered directly to our customers door and they fill them with a range of wonderful food products!

Polmac boxes are beautifully made, versatile and terrific value,  turning a simple bottle or jar into a luxurious and irresistible, gift set, or presentation pack, which means they will boost your product sales!

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