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Monday 4 April 2016

Branded Presentation Packaging: Boosts Product Sales & Profits!

The purpose of branded, presentation packaging is to provide extra value to your customers and your business by creating a memorable and shared experience. By creating extra value, your customers will also pay more and boost your bottom line profits.

There are two levels of packaging. The first is the presentation packaging that your customer actually sees which provides that all important first impression.

Premium Quality Branded Perfume Boxes

The second is the physical distribution of your product/s. Your product/s are packed in corrugated cardboard boxes, palleted and then transported. 

Corrugated cardboard is the material of choice for most companies because it's relatively cheap and provides good impact resistance during transportation.

For additional protection, Polmac wood presentation boxes are first wrapped in white paper to avoid 'scuff'  marks, packed in 5-layer corrugated cardboard outers and then palleted ready for international transportation.

Presenting your product in an attractive, visually appealing way and at reasonable cost is something that needs to be considered at the earliest opportunity.

Branded, presentation packaging matters because it's your client's first impression and influences their general perception of your company.

The goal of building a long-term, sustainable brand is to bring customers back time and time again. This is extremely important because it's invariably cheaper to get existing customers to purchase again than it is to find new customers.

Consumers are more likely to make repeat purchases from a company that provides premium quality packaging for it's products.

They are also more likely to share an image of a presentation package on social media, if it's unique and memorable.

People like sharing their experiences. So, the value of premium quality presentation packaging extends far beyond your customer's own experience, because it drives loyalty and promotes brand awareness.

Providing memorable branded presentation packaging leaves your customers delighted with an experience they'll want to share and can give your product/s that all important competitive edge, in order to get repeat business and attract new customers.

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