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Monday 23 January 2017

Wood Presentation Packaging - Adding Branding Value!

A wide range of presentation packaging materials are used today for marketing purposes. For many manufacturers and suppliers, wood presentation boxes and packaging represent the most effective marketing option for their product/s. It's the first thing customers see so has become a vital part of the branding process.

There are many reasons manufacturers and suppliers choose wood - It's a beautiful and versatile material that adds warmth and character to any product, providing exceptional value for money, especially when compared to other high quality materials.

Wood is also a natural and renewable material with unique sustainable qualities that are important to many customers.

Polmac Cutlery Boxes

Packaging evolved to protect and contain the product/s inside. However, over time it became part of the whole branding experience and was designed to attract customers and make product/s more marketable.

Presentation packaging is essentially how your product/s are presented to customers. It's purpose is to provide additional value by creating a memorable and sharable experience, so your customers come back to you and by adding value they will often buy more as well!

It's important to use every opportunity to distinguish your business from the competition. For high value products in particular, wood presentation packaging provides an opportunity to do so because it will make your customers feel they're part of something special and exclusive.

In a recent survey it was found that 52 % of customers were more likely to make repeat purchases and 40% would share an image on social media if the product/s were supplied in a high quality, visually appealing packaging.

Wood presentation packaging comes in all shapes, sizes and finishes. It can also be personalized with printed logos and text to provide unique and irresistible solutions to your presentation packaging needs.

It can boost direct marketing and social media marketing results that will keep your company ahead of your competitors, thereby increasing sales and profits! It drives brand loyalty and awareness - Vital marketing components, if you want to be successful!


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