When products come in customized presentation packaging, it's crucial the packaging is branded with a company logo.
The logo represents a contract with your client, letting them know what they can expect from your offering. It also differentiates your company from your competitors, so customers are more likely to remember you!
Your logo is a reflection of your brand and the presentation packaging you use should always display it in a prominent place.
The logo represents a contract with your client, letting them know what they can expect from your offering. It also differentiates your company from your competitors, so customers are more likely to remember you!
Your logo is a reflection of your brand and the presentation packaging you use should always display it in a prominent place.
Printed Logos
When using presentation packaging, there are a number of ways a branded logo may be applied. Three of the most popular methods are metallic foil blocking, screen printing and infill laser etching.
Metallic Foil Block Printing
In metallic foil blocking (sometimes described as hot foil stamping) a pre-heated metal die is stamped over a thin, coloured metallic foil onto the substrate.
Metallic foil blocking is one of the most economical way of applying a permanent, printed logo. However it should be kept in mind that the stamping process may lead to some loss of definition, if the design is particularly intricate.
Silk Screen Printing
Screen printing is also an economical method of printing and is an ink process which is suitable when fine definition is required.
Coloured ink is wiped across a fine mesh or 'screen' that's stretched over a frame and to which a stencil is applied to block off the non-printing areas. If more colours are required a separate screen is used.
Infill Laser Etching
Laser etching is a process that uses a computer controlled laser beam to permanently cut or 'etch' a logo onto a substrate like wood.
The laser etching may be left 'raw', or filled with a special paint to provide a more vibrant colour finish.
Laser etching can be a more expensive printing method because it's a slow process. The larger the logo, the more expensive it will be. However, the effects can be truly stunning!
A logo helps consumers remember a product and the purpose is to increase sales by making that product more visible and desirable. In today's competitive market, if consumers recognize a logo as a mark of quality, then they are more likely to purchase it and come back for more, time and time again! Isn't that what we all want?
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