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Monday 13 March 2017

Should I Use Wood Presentation Boxes To Sell My Products?

For those businesses that sell tangible products that you can pick up and touch, one of the first questions they may ask is "How do I sell my products"?

One of the best ways to sell tangible products is to use high quality, wood presentation packaging, because this type of packaging has been proved to increase sales and boost profits!

Many businesses, particularly small to medium size businesses, believe that using presentation packaging will stymie sales, due to the inevitable hike in price. "My products will be too expensive for my customers, if I buy your wooden boxes" is a typical comment!

Polmac F&M Condiments Box

However, the most successful companies know that high quality, presentation packaging adds value to the products inside, so it attracts more customers, which means they'll make more sales!

Furthermore, because of the 'added value' created, a psychological transformation takes place and customers will even be prepared to pay more!

"But my products are relatively low value and do not lend themselves to this type of packaging!" I hear you say! This may be true. Wood, presentation packaging is best used for selling high value products, such as single-malt whisky, cutlery and precision instruments etc. 

However, the perception that customers have of low value products can be raised significantly by selling them in gift sets!

In other words, by using gifts boxes, your products are now perceived as high value and will be much more attractive to potential buyers!

This is a technique that's often used in the health & beauty and speciality food industries with great success. Gift boxes are popular throughout the year and particularly on special occasions such as anniversaries, birthdays and Christmas and are a great way to sell your products!

One of the special features of wood, presentation packaging is that you can easily create your own designs, to suit your exact needs, so you can test the market at little cost. This means you can try out new ideas, without breaking the bank and have more money available to invest in your business. For small to medium size businesses this may be godsend!


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