One of the major decisions when designing wood presentation boxes is what colour stain, block colour, or finish to choose? What are the factors that will influence your choice of colour/s?
Well, if you have a strong branding colour (think red Ferrari) the choice is probably fairly straightforward!
Colours are important because they affect our general well-being and mood. Each of us has colours we like a lot and other colours less so!
Colours are important because they affect our general well-being and mood. Each of us has colours we like a lot and other colours less so!
Polmac Wood Colour Stains
Our colour perception (ie. response) depends upon many factors, such as shade, type of light (natural or artificial) our health and mindset etc
From a marketing perspective, choosing a branding colour can be a challenge, as we all have our own preferences, experiences and cultural differences etc., which may influence our choice.
Therefore, when making decisions about colour/s it's probably better to look for practical solutions rather than relying on theory!
There have been many attempts to relate customer responses to specific colours but there are far too many variables to make this a worthwhile exercise! In terms of colour perception however, there are broader patterns that may give us clues.
For instance, it's been found that many impulse buying decisions are based on colour alone. The perceived appropriateness of the colour relative to the brand is another important influencing factor!
The personality of the brand is also a big factor in the decision making process. Who, for example, would want to buy a Ferrari, if they didn't get that feeling of power and status?
When it comes to picking the right colour/s predicting customer's reactions to colour appropriateness seems to be more important than the individual colour itself.
Choosing brand colour/s is definitely challenging and there's no obvious way of making a decision. However, the context you're working in, is an important consideration.
From a marketing perspective, choosing a branding colour can be a challenge, as we all have our own preferences, experiences and cultural differences etc., which may influence our choice.
Therefore, when making decisions about colour/s it's probably better to look for practical solutions rather than relying on theory!
There have been many attempts to relate customer responses to specific colours but there are far too many variables to make this a worthwhile exercise! In terms of colour perception however, there are broader patterns that may give us clues.
For instance, it's been found that many impulse buying decisions are based on colour alone. The perceived appropriateness of the colour relative to the brand is another important influencing factor!
The personality of the brand is also a big factor in the decision making process. Who, for example, would want to buy a Ferrari, if they didn't get that feeling of power and status?
When it comes to picking the right colour/s predicting customer's reactions to colour appropriateness seems to be more important than the individual colour itself.
Choosing brand colour/s is definitely challenging and there's no obvious way of making a decision. However, the context you're working in, is an important consideration.
If your brand, or product creates the right mood, feeling and image, then you've probably cracked it!
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