Presentation Packaging - Logos, Branding & Identity!

When products come in customized presentation packaging, it's crucial the packaging is branded with a company logo.

The logo represents a contract with your client, letting them know what they can expect from your offering. It also differentiates your company from your competitors, so customers are more likely to remember you!

Your logo is a reflection of your brand and the presentation packaging you use should always display it in a prominent place.

Printed Logos

When using presentation packaging, there are a number of ways a branded logo may be applied. Three of the most popular methods are metallic foil blocking, screen printing and infill laser etching.

Metallic Foil Block Printing
In metallic foil blocking (sometimes described as hot foil stamping) a pre-heated metal die is stamped over a thin, coloured metallic foil onto the substrate.

Metallic foil blocking is one of the most economical way of applying a permanent, printed logo. However it should be kept in mind that the stamping process may lead to some loss of definition, if the design is particularly intricate.

Silk Screen Printing
Screen printing is also an economical method of printing and is an ink process which is suitable when fine definition is required.

Coloured ink is wiped across a fine mesh or 'screen' that's stretched over a frame and to which a stencil is applied to block off the non-printing areas. If more colours are required a separate screen is used.

Infill Laser Etching
Laser etching is a process that uses a computer controlled laser beam to permanently cut or 'etch' a logo onto a substrate like wood.

The laser etching may be left 'raw', or filled with a special paint to provide a more vibrant colour finish.

Laser etching can be a more expensive printing method because it's a slow process. The larger the logo, the more expensive it will be. However, the effects can be truly stunning!

A logo helps consumers remember a product and the purpose is to increase sales by making that product more visible and desirable. In today's competitive market, if consumers recognize a logo as a mark of quality, then they are more likely to purchase it and come back for more, time and time again! Isn't that what we all want?

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Premium Quality Presentation Packaging Can Boost Profits!

Many companies fail to understand that it's not just their product/s that encourages a sale but it's also the way they're presented, because this plays a crucial role in the decision making process.

In today's highly competitive market where products are often very similar, even the smallest details can make the difference between a sale and a non-sale!

The presentation packaging used is a representation of the product and the company that supplied it. First impressions are important and if these are unfavourable it can be an upward struggle from then on to sell the product.

Polmac (UK) Ltd Hand Chisel Box

However, a favourable first impression should always be reinforced by the second impression, that occurs when the packaging is opened. If the second impression is negative, then all the good work can quickly unravel.

This is why the internal finish/ restraining arrangement for the product/s should also be well considered.

For instance, if a high specification, set of hand chisels are left loose in the bottom of an otherwise well constructed, wood presentation box, the overall impression will be unfavourable.

However, if a special, moulded tray is inserted, where each chisel has it's own place, providing a neat, well considered solution, the overall impression will be favourable!

When it comes to presentation packaging there are three important considerations...

Firstly, if the product is supplied in premium quality presentation packaging, it's natural for customers to assume that there is something of value inside, even before the product is seen and/or used! This provides the 'hook' that may compel the customer to investigate the product further.

Secondly, premium quality presentation packaging can make a customer believe that the product inside, is better than it actually is, which may encourage a stronger buying response. In other words the presentation packaging is raising the 'value' of the product/s inside and encouraging the customer to make a purchase!

Thirdly, because careful attention has been paid to the overall presentation, the customer may see the entire package as high value and therefore psychologically will be prepared and ultimately happy to pay more. This means premium quality presentation packaging can boost profits!

People are often told to dress the way they wish to be addressed but most of the time business is conducted in the opposite way. Customers can and will form opinions about a company and its product/s, based upon the way they are presented.

When presenting a product every detail matters because if you get it wrong it can easily ruin a sale and the future opportunities that may be available, even if the product is better than a competitors.

The most successful companies know that if a product is delivered in high quality presentation packaging, customers appreciate it and they'll more often reward you with their custom, loyalty and future business.

The attention to detail that premium quality presentation packaging represents will enhance a company's image making them appear more trustworthy and if a customer trusts you, they'll do business with you. Isn't that what we all want?

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Generating New Business With Corporate Gifts - 3 Essentials!

One of the best ways of showing your clients that you value them is to send them a gift. A thank-you card or a phone call is fine but a gift with your logo on it, is a permanent reminder of YOU and your company!

If done properly, corporate gifts can be an important part of marketing your business, because it can strengthen relationships with key clients, create goodwill and promote your company's image. It can also be used to reinforce other elements of your marketing strategy such as advertising and sales promotion.

F&M Single-Bottle Branded Wine Gift Boxes

There are huge benefits in corporate gift-giving and it's a marketing tool that's on the rise. However, there are 3 things you need to consider, if the process is to be successful ...

1/ Marketing
The first is to decide where your gift-giving fits within your overall marketing strategy. This ensures that your plan is focussed, creative and effective.

2/ Objectives
The second is to decide the objective. What do you want to achieve? Is it to thank the client for their business, creating brand awareness, boosting the company's image or promoting a new product or service?

3/ Culture & Ethics
The third is to establish the cultural and ethical norms that you need to consider? Many companies in the UK and abroad have rules about receiving gifts and observe certain cultural and ethical norms! These must be adhered to if you want to avoid a disaster!

Corporate gifts come in all shapes and sizes and can comprise a fountain pen, a simple bottle of wine or champagne, or a food hamper, depending on the client. However, one important principle is that the gift must always be good quality.

The quality of the packaging which will reflect the value of your relationship with your client must also be good quality, because first impressions count! If you include a personal, hand-written note so much the better, because personal touches like this are very powerful.

The packaging can comprise a large round or square hamper box filled with treats that are designed to be shared, to smaller, more personalized gifts such as single-bottle wine and champagne boxes, allowing you to mark a significant relationship.

Many companies stay connected with their clients via email, or direct mail to grow their relationship and encourage future business. Valuable benefits come from this constant contact, or 'drip campaign' and the same principle applies to corporate gift-giving. If it becomes a regular event, the bond with your clients become stronger and stronger.

A properly timed and appropriate gift is one of the most effective ways of emphasizing that your client relationship matters. The client will appreciate the gesture and reward you with their loyalty and custom.

The main recipients of corporate gifts are existing and potential customers and it's been found that the most effective times to distribute gifts is at the launch of a new product or service at Christmas and/ or the New Year.

However, the key to the successful corporate gift-giving as a marketing tool is in adding value to the product or service you offer.

Corporate gift-giving is a serious business. As part of a well considered marketing strategy, it can enhance important client relationships and your company's image, create goodwill and become a cost-effective means of generating new business for the future!

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When It Comes To Packaging Perception Counts!

Most low-value products are sold in simple, basic paper or cardboard packaging that does very little for the product itself, besides telling you what it is.

The reason is of course cost. Providing an expensive presentation packaging solution to a low value product makes no economic sense, as it will more than likely result in a loss.

However, if you put together a number of low value products in a good quality presentation box, such as a wood presentation box, then you can turn that perceived low-value into high-value and reap the benefits! 

Polmac F&M Condiment Presentation Box

When low-value turns to high-value, the customer's psychology begins to change. What they see is not a number of low-value products in a high-value presentation box but a high quality, total package.

They see something they'd be proud to purchase and which they'd enjoy sharing with their friends and family.

Therefore, they'd be thankful to YOU for providing a packaging solution that they can admire, which means they'll reward you with their custom and loyalty and probably make many repeat purchases.

Today's marketers see a big opportunity in providing innovative presentation packaging solutions into the mix of  low-value products, to boost sales and increase profits.

The presentation of low-value products, so they're perceived as high-value products has become part of the daily shopping experience across a wide range of products in the commercial environment. Think of food products such as condiments and chocolates and health & beauty products such as soap!

Increasingly, customers interact with high-quality, customized, presentation packaging each time they make a purchase. For manufacturers and suppliers this is good news because customers are always prepared to pay more for high value products.

High quality, presentation packaging for low-value products can boost profits, lower costs and make them more easily available. It can also enhance product branding, which means manufacturers and suppliers can drive sales forward and make their low-value products move a lot faster!

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Customized, Wood, Condiment Boxes / Holders - What A Pickle!

Condiments are supplementary foods like salt, pepper, mustard, or pickle that are used to add flavour to food, enhance a flavour or simply to compliment the food.

Originally condiments were referred to as pickled or preserved foods but the meaning has changed gradually over time, to include sauces and various other popular flavours.

If you visit a restaurant, you expect the condiments to be available with the food you order and often they're supplied individually. Think salt and pepper pots!

Customized, Wood, Condiment Holder

However, customers are always looking for a wider choice of flavours with their food and the very best restaurants try to meet these needs by supplying a range of condiments in a more creative and stylish way.

Juggling a number of condiments from table to table is not always easy, so the more discerning restaurants provide them in specially designed, wood condiment boxes / holders. All the condiments are kept together, so they provide a simple and practical solution for both customers and the restaurant.

The quality of the food and the service are naturally the most important aspects of a customer's overall restaurant experience but little touches like well designed, condiment boxes / holders can also make a difference!

Customers appreciate the attention to detail and personal service, which means they're much more likely to return. Of course, providing a few discount vouchers with the meal may also help!

Practical and cost-effective wood, condiment boxes/ holders may be customized to match the restaurants branding style, using colours, text or logos, so are perfect for the busy restaurant or bistro.

The branding also keeps the name of restaurant in the customer's minds eye during the meal, which means they're more likely to remember the name of the restaurant the next time they go out for a meal!

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Wood Presentation Packaging - Adding Branding Value!

A wide range of presentation packaging materials are used today for marketing purposes. For many manufacturers and suppliers, wood presentation boxes and packaging represent the most effective marketing option for their product/s. It's the first thing customers see so has become a vital part of the branding process.

There are many reasons manufacturers and suppliers choose wood - It's a beautiful and versatile material that adds warmth and character to any product, providing exceptional value for money, especially when compared to other high quality materials.

Wood is also a natural and renewable material with unique sustainable qualities that are important to many customers.

Polmac Cutlery Boxes

Packaging evolved to protect and contain the product/s inside. However, over time it became part of the whole branding experience and was designed to attract customers and make product/s more marketable.

Presentation packaging is essentially how your product/s are presented to customers. It's purpose is to provide additional value by creating a memorable and sharable experience, so your customers come back to you and by adding value they will often buy more as well!

It's important to use every opportunity to distinguish your business from the competition. For high value products in particular, wood presentation packaging provides an opportunity to do so because it will make your customers feel they're part of something special and exclusive.

In a recent survey it was found that 52 % of customers were more likely to make repeat purchases and 40% would share an image on social media if the product/s were supplied in a high quality, visually appealing packaging.

Wood presentation packaging comes in all shapes, sizes and finishes. It can also be personalized with printed logos and text to provide unique and irresistible solutions to your presentation packaging needs.

It can boost direct marketing and social media marketing results that will keep your company ahead of your competitors, thereby increasing sales and profits! It drives brand loyalty and awareness - Vital marketing components, if you want to be successful!

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Bubbly Sophistication!

Winston Churchill once said that meeting Franklin D Roosevelt was like opening his first bottle of champagne and knowing him was like drinking it! It's this capacity to generate excitement that makes champagne so special.

Champagne is a sparkling wine produced in the Champagne region of France under strict appellation and sourcing rules. The chalky earth of the Champagne region makes it ideal for growing the primary grapes used in Champagne production- Pinot Noir, Pinot Meusier and white Chardonnay.

It's interesting to note that with climate change French Champagne producers are now seriously checking out sites in the south of England to grow their Champagne grapes!

 

Fortnum & Mason Champagne Boxes

However, in many countries it's illegal to use the term 'Champagne' to describe a wine product, unless it comes from the Champagne region of France and is produced under their strict appellation rules.

In the early days, Champagne bottles often exploded, so producers started wearing iron masks in their cellars to protect themselves. The development of more sophisticated bottling practices and the use of deep cellars with constant temperatures largely cured the problem.

However, the ability of Champagne to 'pop' and for the bubbles to spill out when the cork is removed is a significant part of it's appeal.

In the 17th, 18th, and 19th centuries royalty began to drink Champagne extensively, so leading producers tried to associate their Champagnes with them for commercial purposes, through advertising and packaging. This led to Champagne becoming popular with the emerging middle classes and subsequently to the whole of society.

Champagne is known throughout the world as the ultimate drink for celebrations and is used extensively at special events such as weddings to toast newlyweds, to mark milestones and to applaud achievements.

Today, fine quality champagne is considered a mark of sophistication and is often supplied in beautiful wood champagne boxes to reflect it's traditional origins.

However, regardless of the type of Champagne packaging used, it's important to enhance the quality of the Champagne that it represents. After all, you wouldn't attend a black tie event in your working clothes, would you?

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